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[ USER: FAIZ ] // CREATIVE DIRECTORLOS ANGELES, CAAVAILABLE WORLDWIDE34.0522° N / 118.2437° W

i write. i design
i shoot. i direct

I turn cultural insight into campaign ideas, then lead the words, images and teams that bring them to life.

Seated model in a blue Gratitude Academy tee, framed by yellow flowers.

art direct the world.

[ VIEW FOOT LOCKER ↗ ]

shape the concept.

[ VIEW HONDA ↗ ]

The full Public Health Heroes League team in the Episode 1 introduction.

write the story.

[ VIEW CCDPH ↗ ]

lead the team.

[ VIEW ASTEROID ↗ ]

Model wearing black Spectacles and a red sweater beneath a blue sky.

shoot the image.

[ VIEW SNAP ↗ ]

Angel Reese with Lem and Lime in the Starry 3 > 2 campaign artwork.

find the voice.

[ VIEW STARRY ↗ ]

[ FRAMES 06 ]

[ SELECTED.WORK ↓ ]

[ SYS.LOG ]

CANNES LIONS 2017 · SNAP SPECTACLES LAUNCH TEAM
65M+ IMPRESSIONS · AN ANIMATED SERIES I CREATED AND WROTE
28.5K TICKETS · HONDA BATTLE OF THE BANDS PLATFORM
TEAM OF 8 · VP MARKETING + CD, ASTEROID

[ BRANDS + COLLABORATORS ]

Agency, in-house, and independent work.

Additional collaborators: Pink+Dolphin, 451, WRKINSILENCE, @MAKEUPNAD, Happy-Go-Lucky × @ZEOPATRA.

[ 01 / SELECTED.WORK ]

THREE FLAGSHIP CASES // CONCEPT · COPY · IMAGE

HONDA BOTB

BIG BAND ENERGY

HBCU band culture meets the energy of a new audience.

28.5K+ TICKETS SOLD

CAMPAIGN + LIVE-EVENT CREATIVE DIRECTION + COPYWRITING

Public Health Heroes League: Episode 1: Dawn of Vigilance title card.

CCDPH

Public Health Heroes League

Make the people behind public health the heroes.

65M+ IMPRESSIONS · +17.6PT AWARENESS

CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING

Seated model in a blue Gratitude Academy tee, framed by yellow flowers.

FOOT LOCKER

Threaded

Five HBCU-founded brands. One connected visual world.

2.3M+ IMPRESSIONS · +22% SENTIMENT

CONCEPT DEVELOPMENT + CREATIVE DIRECTION + ART DIRECTION + PHOTOGRAPHY

[ 02 / FURTHER.CASES ]

LEADERSHIP · LAUNCH · SOCIAL

Purple Asteroid Video launch graphic with an app interface and feature icons.

ASTEROID VIDEO

Marketing and creative lead for a Niantic-backed video app. 15,000+ active users in 60 days.

VP, MARKETING + CREATIVE DIRECTOR

8-PERSON CROSS-FUNCTIONAL CREATIVE TEAM

SNAP, INC. project

SNAP, INC.

Visual strategy and photography for US and global Spectacles launches.

VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION + POST-PRODUCTION

139M+ CAMPAIGN IMPRESSIONS

Angel Reese with Lem and Lime in the Starry 3 > 2 campaign artwork.

STARRY

Social strategy and copy timed around NBA playoff and Finals matchups. 8M+ views.

Social strategy · captions and content plans · talent briefs · art direction input

8M+ VIEWS

[ 03 / GENERATIVE.STUDIO ]

SELF-INITIATED // THE WORK AND THE PIPELINE BEHIND IT

AI-generated ATLAS Ø skincare bottles arranged as a three-product family.

ATLAS Ø

A speculative skincare identity and imagery created with generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

AI-generated image: Technical outerwear graphics on a rain-soaked rickshaw canopy.

DIGITAL HERITAGE FUTURISM

An ongoing image series where tradition and hype culture collide.

CONCEPT + ART DIRECTION + GENERATIVE AI

sim_003 // power_textures

AI-generated rear three-quarter view of the GT3 RS in a concrete space.

PORSCHE

A self-initiated GT3 RS image and motion study using generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

[ 04 / IMAGE.ARCHIVE ]

through my lens

WRKINSILENCE seated in a mask under orange light.

[ CLIENT: WRKINSILENCE ]

artist worlds

Long-term artist direction, studio portraits and tour merch.

[ OPEN.ARCHIVE ↗ ]

Kodak cameras arranged against blue and pink geometric backgrounds.

[ CLIENT: KODAK ]

brands, through my lens

Product and lifestyle photography I directed and shot.

[ OPEN.ARCHIVE ↗ ]

ZEOPATRA in snakeskin tailoring among yellow hanging shapes.

[ CLIENT: @ZEOPATRA ]

editorial collaborations

I directed and photographed independent editorial collaborations.

[ OPEN.ARCHIVE ↗ ]

A gray PUMA × STAMPD outfit appears to float against a concrete wall, with white sneakers below.

[ CLIENT: PUMA × STAMPD ]

Filling Pieces fashion composite with a tilted frame against arched architecture. — [ CLIENT: FILLING PIECES ]

where it started

In 2016, I worked alongside my creative collaborator, CreationsofLA.

[ OPEN.ARCHIVE ↗ ]

[ COMPLETE.WORK ↗ ]

[ 05 / ORIGIN.PROTOCOL ]

Faiz Ghori beneath the orange torii gates at Fushimi Inari in Kyoto — FUSHIMI INARI · KYOTOFAIZ ↗

image-maker by instinct.
writer by practice.
creative director by trade.

California-bred. Shaped by immigrant heritage. I stay hands-on through production.

[ PEER.REVIEW ]

…a creative the account team and executive leadership can count on.

Mark-Anthony Marshall ↗
Group Creative Director, FCG · former direct manager
LinkedIn recommendation excerpt · November 15, 2024