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[ USER: FAIZ ] // CREATIVE DIRECTORIRVINE, CALIFORNIA33.6846° N / 117.8265° W

i write. i shoot
i direct

I develop concepts, lead creative teams, and stay hands-on through production.

a creative director who can:

Shape the concept. Write the copy. Art direct the world. Shoot the image. Lead the team. Direct the experience. Create with generative AI.

[ SELECTED.WORK ↓ ]

Landscape group portrait of four models on the Threaded set. — FOOT LOCKER THREADEDCONCEPT · ART DIRECTION · PHOTOGRAPHY

[ BRANDS + COLLABORATORS ]

Agency, in-house, and independent work.

Additional collaborators: Pink+Dolphin, 451, WRKINSILENCE, @MAKEUPNAD, Happy-Go-Lucky × @ZEOPATRA.

[ 01 / SELECTED.WORK ]

THREE FLAGSHIP CASES // CONCEPT · COPY · IMAGE

HONDA BOTB

BIG BAND ENERGY

Campaign and live-event creative for the West Coast debut.

28.5K+ TICKETS SOLD

CAMPAIGN + LIVE-EVENT CREATIVE DIRECTION + COPYWRITING

Seated model in a blue Gratitude Academy tee, framed by yellow flowers.

FOOT LOCKER

Threaded

A campaign connecting style, sneakers, and Black culture.

2.3M+ IMPRESSIONS · +22% SENTIMENT

CONCEPT DEVELOPMENT + CREATIVE DIRECTION + ART DIRECTION + PHOTOGRAPHY

Public Health Heroes League title artwork

CCDPH

Public Health Heroes League

An original superhero series for public-health education.

65M+ IMPRESSIONS · +17.6PT AWARENESS

CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING

[ 02 / FURTHER.CASES ]

BRAND LEADERSHIP + CAMPAIGN STRATEGY

SNAP, INC. project

SNAP, INC.

Photography and production across three Spectacles launches.

VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION + POST-PRODUCTION

139M+ CAMPAIGN IMPRESSIONS

Purple Asteroid Video launch graphic with an app interface and feature icons.

ASTEROID VIDEO

Product, brand, and marketing leadership for a video-editing app.

VP, MARKETING + CREATIVE DIRECTOR

8-PERSON CROSS-FUNCTIONAL CREATIVE TEAM

Air Max social content presented on two phone screens.

NIKE

An Air Max playbook and framework for choosing collaborators.

CREATIVE STRATEGY + RESEARCH SYNTHESIS + PLAYBOOK DEVELOPMENT

STRATEGY CONTRIBUTION · NIKE + AKQA EXECUTION

[ 03 / GENERATIVE.STUDIO ]

SELF-INITIATED // CREATED ENTIRELY WITH GENERATIVE AI

[ GENERATIVE.AI ]

Image generation, motion studies, and finishing.

GT3 RS ↗ATLAS Ø ↗

AI-generated image: Technical outerwear graphics on a rain-soaked rickshaw canopy.

DIGITAL HERITAGE FUTURISM

An ongoing image series where tradition and hype culture collide.

CONCEPT + ART DIRECTION + GENERATIVE AI

sim_003 // power_textures

AI-generated rear three-quarter view of the GT3 RS in a concrete space.

PORSCHE

A self-initiated GT3 RS image and motion study using generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

AI-generated ATLAS Ø skincare bottles arranged as a three-product family.

ATLAS Ø

A speculative skincare identity and imagery created with generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

[ 04 / VISUAL.LANGUAGE ]

fashion, through
my lens

Full portrait of a model in a magenta suit, white crop top, and sneakers.

SHAYQ

Fashion photography showing a casual approach to tailoring.

CREATIVE DIRECTION + ART DIRECTION + PHOTOGRAPHY + POST-PRODUCTION

Model kicking up snow in the North Face jacket.

THE NORTH FACE

An outdoor lookbook photographed near Big Bear.

CREATIVE DIRECTION + PHOTOGRAPHY

PUMA project

PUMA × STAMPD

Collection photography made with lead photographer @creationsofla.

SECONDARY PHOTOGRAPHY + CREATIVE DIRECTION ASSISTANCE

CAMPAIGNS, EDITORIAL & SELF-INITIATED EXPLORATIONSALL 21 PROJECTS ↗

[ 05 / ORIGIN.PROTOCOL ]

Faiz Ghori beneath the orange torii gates at Fushimi Inari in Kyoto — FUSHIMI INARI · KYOTOFAIZ ↗

image-maker by instinct.
writer by practice.
creative director by perspective.

California-bred. Shaped by immigrant heritage. A career spanning photography, technology, and integrated campaigns—from the first idea to the final frame.

[ PEER.REVIEW ]

“From managing the teams, being a creative the account team and executive leadership can count on, he also gets the work done.”

Mark-Anthony Marshall ↗
Group Creative Director, FCG · former direct manager
LinkedIn recommendation excerpt · November 15, 2024