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[ USER: FAIZ ] // CREATIVE DIRECTORLOS ANGELES, CAAVAILABLE WORLDWIDE34.0522° N / 118.2437° W

i write. i design
i shoot. i direct

I turn cultural insight into campaign ideas, then lead the words, images and teams that bring them to life.

Seated model in a blue Gratitude Academy tee, framed by yellow flowers.

FOOT LOCKER / THREADED

[ MY.ROLE ] CREATIVE DIRECTION + ART DIRECTION + PHOTOGRAPHY

[ VIEW.PROJECT ↗ ]

BIG BAND ENERGY with the original Honda Battle of the Bands mark and a stadium-wide view of the marching band performance.

HONDA / BATTLE OF THE BANDS

[ MY.ROLE ] CREATIVE DIRECTION + CAMPAIGN PLATFORM + COPY

[ VIEW.PROJECT ↗ ]

The full Public Health Heroes League team in the Episode 1 introduction.

COOK COUNTY PUBLIC HEALTH / PUBLIC HEALTH HEROES LEAGUE

[ MY.ROLE ] CREATIVE DIRECTION + CONCEPT + SCRIPTS

[ VIEW.PROJECT ↗ ]

ASTEROID / VIDEO APP LAUNCH

[ MY.ROLE ] VP, MARKETING + CREATIVE DIRECTOR

[ VIEW.PROJECT ↗ ]

Model wearing black Spectacles and a red sweater beneath a blue sky.

SNAP / SPECTACLES

[ MY.ROLE ] VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION

[ VIEW.PROJECT ↗ ]

Angel Reese with Lem and Lime in the Starry 3 > 2 campaign artwork.

STARRY / NBA PLAYOFFS

[ MY.ROLE ] SOCIAL STRATEGY + COPY + TALENT BRIEFS

[ VIEW.PROJECT ↗ ]

Four amber KIMIYA bottles with specimen labels on a travertine ledge in warm afternoon light

KIMIYA / BRAND IDENTITY

[ MY.ROLE ] CREATIVE DIRECTION + IDENTITY + PACKAGING

[ VIEW.PROJECT ↗ ]

[ FRAMES 07 ]

[ SELECTED.WORK ↓ ]

[ SYS.LOG ]

CANNES LIONS 2017 · 3 GOLD / 1 SILVER / 1 BRONZE · SNAP SPECTACLES LAUNCH TEAM
65M+ IMPRESSIONS · AN ANIMATED SERIES I CREATED AND WROTE
28.5K TICKETS · HONDA BATTLE OF THE BANDS PLATFORM
TEAM OF 8 · VP MARKETING + CD, ASTEROID
192-SKU IDENTITY + PACKAGING SYSTEM · KIMIYA
BRONZE TELLY · LEGACY IN MOTION · FILM DIRECTOR

[ BRANDS + COLLABORATORS ]

Agency, in-house, and independent work.

Additional collaborators: Pink+Dolphin, 451, WRKINSILENCE, @MAKEUPNAD, Happy-Go-Lucky × @ZEOPATRA.

[ 01 / SELECTED.WORK ]

FOUR SELECTED CASES // IMAGE · SYSTEM · PLATFORM · STORY

Seated model in a blue Gratitude Academy tee, framed by yellow flowers.

FOOT LOCKER

Threaded

Five HBCU-founded brands. One connected visual world.

2.3M+ IMPRESSIONS · +22% SENTIMENT

CONCEPT DEVELOPMENT + CREATIVE DIRECTION + ART DIRECTION + PHOTOGRAPHY

Four amber KIMIYA bottles with specimen labels on a travertine ledge in warm afternoon light

KIMIYA

a modern alchemist's supply house.

A 192-SKU supply catalog, connected through identity, product architecture and packaging.

CREATIVE DIRECTION · BRAND IDENTITY · PACKAGING

[ VIEW.CASE ↗ ]

HONDA BOTB

BIG BAND ENERGY

HBCU band culture meets the energy of a new audience.

28.5K+ TICKETS SOLD

CAMPAIGN + LIVE-EVENT CREATIVE DIRECTION + COPYWRITING

Public Health Heroes League: Episode 1: Dawn of Vigilance title card.

CCDPH

Public Health Heroes League

Make the people behind public health the heroes.

65M+ IMPRESSIONS · +17.6PT AWARENESS

CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING

[ 02 / FURTHER.CASES ]

LEADERSHIP · LAUNCH · SOCIAL

Purple Asteroid Video launch graphic with an app interface and feature icons.

ASTEROID VIDEO

Marketing and creative lead for a Niantic-backed video app. 15,000+ active users in 60 days.

VP, MARKETING + CREATIVE DIRECTOR

8-PERSON CROSS-FUNCTIONAL CREATIVE TEAM

SNAP, INC. project

SNAP, INC.

Visual strategy and photography for US and global Spectacles launches.

VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION + POST-PRODUCTION

139M+ CAMPAIGN IMPRESSIONS

Angel Reese with Lem and Lime in the Starry 3 > 2 campaign artwork.

STARRY

Social strategy and copy timed around NBA playoff and Finals matchups. 8M+ views.

SOCIAL STRATEGY + CAPTIONS AND CONTENT PLANS + TALENT BRIEFS + ART DIRECTION INPUT

8M+ VIEWS

[ 03 / GENERATIVE.STUDIO ]

SELF-INITIATED // THE WORK AND THE PIPELINE BEHIND IT

Every image directed, prompted and finished by me.

AI-generated ATLAS Ø skincare bottles arranged as a three-product family.

ATLAS Ø

A speculative skincare identity and imagery created with generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

AI-generated image: Technical outerwear graphics on a rain-soaked rickshaw canopy.

DIGITAL HERITAGE FUTURISM

An ongoing image series where tradition and hype culture collide.

CONCEPT + ART DIRECTION + GENERATIVE AI

sim_003 // power_textures

AI-generated rear three-quarter view of the GT3 RS in a concrete space.

PORSCHE

A self-initiated GT3 RS image and motion study using generative AI.

CREATIVE DIRECTION + GENERATIVE AI

SELF-INITIATED CONCEPT

[ 04 / IMAGE.ARCHIVE ]

through my lens

WRKINSILENCE seated in a mask under orange light.

[ CLIENT: WRKINSILENCE ]

artist worlds

Long-term artist direction, studio portraits and tour merch.

[ OPEN.ARCHIVE ↗ ]

Kodak cameras arranged against blue and pink geometric backgrounds.

[ CLIENT: KODAK ]

brands, through my lens

Product and lifestyle photography I directed and shot.

[ OPEN.ARCHIVE ↗ ]

ZEOPATRA in snakeskin tailoring among yellow hanging shapes.

[ CLIENT: @ZEOPATRA ]

editorial collaborations

I directed and photographed independent editorial collaborations.

[ OPEN.ARCHIVE ↗ ]

A gray PUMA × STAMPD outfit appears to float against a concrete wall, with white sneakers below.

[ CLIENT: PUMA × STAMPD ]

Filling Pieces fashion composite with a tilted frame against arched architecture. — [ CLIENT: FILLING PIECES ]

where it started

In 2016, I worked alongside my creative collaborator, CreationsofLA.

[ OPEN.ARCHIVE ↗ ]

[ COMPLETE.WORK ↗ ]

[ 05 / ORIGIN.PROTOCOL ]

Faiz Ghori beneath the orange torii gates at Fushimi Inari in Kyoto — FUSHIMI INARI · KYOTOFAIZ ↗

image-maker by instinct.
writer by practice.
creative director by trade.

California-bred. Shaped by immigrant heritage. I stay hands-on through production.

[ PEER.REVIEW ]

…a creative the account team and executive leadership can count on.

Mark-Anthony Marshall ↗
Group Creative Director, FCG · former direct manager
LinkedIn recommendation excerpt · November 15, 2024