i direct. i write
i design. i shoot.
I turn cultural insight into campaign ideas, then lead the words, images and teams that bring them to life.
[ STATUS ] OPEN TO CD / ACD ROLES. IN-HOUSE OR AGENCY. REMOTE OR LA/OC.
FOOT LOCKER / THREADED
HONDA / BATTLE OF THE BANDS
COOK COUNTY PUBLIC HEALTH / PUBLIC HEALTH HEROES LEAGUE
KIMIYA / BRAND IDENTITY
ASTEROID / VIDEO APP LAUNCH
SNAP / SPECTACLES
STARRY / NBA PLAYOFFS
[ SYS.LOG ]
- CANNES LIONS 2017 · 3 GOLD / 1 SILVER / 1 BRONZE · SNAP SPECTACLES LAUNCH TEAM
- 65M+ IMPRESSIONS · AN ANIMATED SERIES I CREATED AND WROTE
- 28.5K TICKETS · HONDA BATTLE OF THE BANDS PLATFORM
- TEAM OF 8 · VP MARKETING + CD, ASTEROID
- 192-SKU IDENTITY + PACKAGING SYSTEM · KIMIYA
- BRONZE TELLY · LEGACY IN MOTION ↗ · CREATIVE DIRECTOR
[ BRANDS + COLLABORATORS ]
Agency, in-house, and independent work.
Additional collaborators: Pink+Dolphin, 451, WRKINSILENCE, @MAKEUPNAD, Happy-Go-Lucky × @ZEOPATRA.
[ 01 / SELECTED.WORK ]
FOOT LOCKER
Threaded
Five HBCU-founded brands. One connected visual world.
2.3M+ IMPRESSIONS · +22% SENTIMENT
OPEN PROJECT[ MY.ROLE ] CONCEPT + ART DIRECTION + LEAD PHOTOGRAPHY + PRODUCTION
[ TEAM ] Junior creatives, including 2 designers; partnered with another ACD.
[ MY.CALL ] Use one art-directed set to connect five brands with distinct visual identities.
HONDA BOTB
BIG BAND ENERGY
HBCU band culture meets the energy of a new audience.
28.5K+ TICKETS SOLD
OPEN PROJECT[ MY.ROLE ] CAMPAIGN + LIVE-EVENT CREATIVE DIRECTION + COPYWRITING
[ TEAM ] 4 creatives: 2 art directors and 2 designers.
[ MY.CALL ] Build BIG BAND ENERGY around HBOB’s heritage, with a West Coast expression for a new audience.
CCDPH
Public Health Heroes League
Make the people behind public health the heroes.
65M+ IMPRESSIONS · 1.7M+ UNIQUE VIEWERS · +17.6PT AWARENESS
OPEN PROJECT[ MY.ROLE ] CREATIVE DIRECTION + CHARACTER DEVELOPMENT + SCRIPTWRITING
[ TEAM ] 1 art director, 2 designers and the external agency’s animation team.
[ MY.CALL ] Create the full cast of characters and write the episode scripts.
KIMIYA
a modern alchemist's supply house.
A 192-SKU supply catalog, connected through identity, product architecture and packaging.
[ MY.ROLE ] CREATIVE DIRECTION · BRAND IDENTITY · PACKAGING
[ TEAM ] Designers during early development; most final work executed by me.
[ MY.CALL ] Make the product line approachable and visually cohesive through a consistent design system.
[ VIEW.CASE ↗ ]
[ 02 / FURTHER.CASES ]
ASTEROID VIDEO
Marketing and creative lead for a Niantic-backed video app. 15,000+ active users in 60 days.
[ MY.ROLE ] VP, MARKETING + CREATIVE DIRECTOR
[ TEAM ] 8-person marketing and creative team.
8-PERSON CROSS-FUNCTIONAL CREATIVE TEAM
SNAP, INC.
Visual strategy and photography for US and global Spectacles launches.
[ MY.ROLE ] VISUAL STRATEGY + PHOTOGRAPHY + PRODUCTION + POST-PRODUCTION
[ TEAM ] Photographers and production partners.
139M+ CAMPAIGN IMPRESSIONS
STARRY
Social strategy and copy timed around NBA playoff and Finals matchups. 12M+ views.
[ MY.ROLE ] SOCIAL STRATEGY + CAPTIONS AND CONTENT PLANS + TALENT BRIEFS + ART DIRECTION INPUT
[ TEAM ] 2 junior creatives.
[ MY.CALL ] Use pop culture to shape the social strategy and copy, with basketball cultural knowledge guiding talent selection.
12M+ VIEWS
[ 03 / GENERATIVE.STUDIO ]Self-initiated concepts, images and motion made with generative AI.[ 03 ITEMS ]
ATLAS Ø
SPECULATIVEA speculative skincare identity and imagery created with generative AI.
CREATIVE DIRECTION + GENERATIVE AI
SELF-INITIATED CONCEPT
DIGITAL HERITAGE FUTURISM
VISUAL SERIESAn ongoing image series where tradition and hype culture collide.
CONCEPT + ART DIRECTION + GENERATIVE AI
sim_003 // power_textures
PORSCHE
SPECULATIVEA self-initiated GT3 RS image and motion study using generative AI.
CREATIVE DIRECTION + GENERATIVE AI
SELF-INITIATED CONCEPT
[ 04 / IMAGE.ARCHIVE ]Music, brand and editorial photography, plus early work.[ 04 ITEMS ]
through my lens
[ CLIENT: WRKINSILENCE ]artist worlds
Long-term artist direction, studio portraits and tour merch.
[ OPEN.ARCHIVE ↗ ]
[ CLIENT: KODAK ]brands, through my lens
Product and lifestyle photography I directed and shot.
[ OPEN.ARCHIVE ↗ ]
[ CLIENT: @ZEOPATRA ]editorial collaborations
I directed and photographed independent editorial collaborations.
[ OPEN.ARCHIVE ↗ ]
[ CLIENT: PUMA × STAMPD ]
where it started
In 2016, I worked alongside my creative collaborator, CreationsofLA.
[ OPEN.ARCHIVE ↗ ]
…a creative the account team and executive leadership can count on.
Mark-Anthony Marshall ↗
Group Creative Director, FCG · former direct manager
LinkedIn recommendation excerpt · November 15, 2024