Asteroid Technologies

As VP, Marketing of Asteroid Technologies, my role has required the development and implementation of a cohesive marketing strategy to increase overall brand awareness, setting current and long-term goals, as well as collaborating with our CEO + both internal and external creative partners to accomplish our project goals and achieve our creative vision. In terms of the Asteroid Video application, I was responsible for crafting our initial user acquisition strategy, as well as the development of key product features that were informed by focus groups that I organized. I also created and directed the development of marketing collateral for our visual brand identity including promotional photos/videos, posters, website design, UX design, etc. — I also managed our creative team, developed our budgets, and oversaw our project timelines.     Usage: Social, Web, Print Responsibilities: Art Direction Creative Direction Creative Strategy Creative Copy Coordination Production Photography Marketing Strategy Videography Post-Processing