by.faiz - ASTEROID TECHNOLOGIES

Asteroid Desktop Site

Asteroid Mobile Site

Asteroid Technologies -- Augmenting the Human Body

Asteroid Video - Mikolaj's Mural

Asteroid Video

Asteroid Video - Social Advertisement

Marketing Collateral

[SYSTEM SPECS]

CLIENT: ASTEROID TECHNOLOGIES

ROLE: VP, MARKETING + CREATIVE DIRECTOR

OUTPUT: FOUNDING BRAND ARCHITECTURE // PRODUCT ECOSYSTEM // GTM

STATUS: DEPLOYED // VC BACKED

EDITING REIMAGINED. engineering the interface between human storytelling and machine learning.

[THE.BRIEF] democratize video post-production. traditional timelines are hostile to non-technical creators. the objective: build an ai-powered ios app (asteroid video) that feels less like software and more like a flow state. turn raw footage into polished narrative in seconds.

[THE.INSIGHT] storytelling is pattern recognition. machines excel at patterns; humans excel at intent. the ux needed to translate "narrative intention" into "data." by designing an app that understands context, we turned editing into a dialogue between creator and algorithm. the positioning: "make videos by typing what happens next."

[THE.SYSTEM] minimal // intelligent // predictive. a creative os where your video library becomes searchable and alive. tone: apple meets future craft. clean lines, intelligent prompts, and zero friction.

[EXECUTION.LOG] + product: directed ux copy, onboarding flows, and feature naming to align ai interaction with user empathy. + identity: created full identity architecture—logomark, color system, typographic grid, and motion principles. + leadership: led an 8-person cross-functional creative team (ux, design, copy), including designer Blake Kathryn. + launch: released cinematic teaser "Mikolaj's Mural" and oversaw full app store optimization.

[COMMUNITY.SIGNAL] measurable velocity. the brand system didn't just look good; it worked. > investor deck secured add'l funding round within 90 days. > +15% conversion lift in app store a/b tests. > +23% increase in day-7 retention. > featured on Product Hunt and Motionographer.

[CLOSING.CODE] human creativity. machine intuition. the interface bridged the gap.