At Snap, Inc., I worked on a small team of 3 on the Creative Media team as part of the R&D segment of the company, known internally as SnapLab. My team and I were responsible for all digital media across various product launches -- including Spectacles' EU launch, Spectacles 2, and Spectacles Nico + Veronica. We worked in close collaboration w/ the Design team to craft our visual story and identity, as well as the firmware and engineering teams to get these products and various feature sets across the finish line.
Usage: Social, Web, OOH, Retail, Print
Responsibilities:
Art Direction
Creative Direction
Production
Photography
Videography
Post-Processing
Spectacles 2 - Nico
Spectacles 2 - Veronica
Spectacles 2 - Nico
Spectacles 2 - Nico
Spectacles 2 - Veronica
Operating as SnapLab’s internal creative agency, we executed content strategies from initial concepts, through production, and delivering final products. Projects were either produced internally or done in collaboration with external creative agencies that my team managed.
During my time @ Snap, Inc. — SnapLab was fortunate to bring home several awards for our work in advertising. We were awarded a total of 6 Cannes Lions for our product launches — 3 Gold, 1 Silver, and 2 Bronze.
Spectacles 2 - Sapphire
Spectacles 2 - Ruby
Spectacles 2 - Family
