At Snap, Inc., I worked on a small team of 3 on the Creative Media team -- the R&D segment of the company, also known internally as SnapLab. My team and I were responsible for all digital media across various product launches -- including Spectacles' EU launch, Spectacles 2, and Spectacles Nico + Veronica. We worked in close collaboration w/ the Design team to craft our visual story and identity, as well as the firmware and engineering teams to get these products across the finish line.
Spectacles 2 - Nico
Spectacles 2 - Veronica
Spectacles 2 - Nico
Spectacles 2 - Nico
Spectacles 2 - Veronica
Operating as SnapLab’s internal creative agency, we executed content strategies from initial concepts, through production, and delivering final products. Projects were either produced internally or done in collaboration with external creative agencies that my team managed.
During my time @ Snap, Inc. — SnapLab was fortunate to bring home several awards for our work in advertising. We were awarded a total of 6 Cannes Lions for our product launches — 3 Gold, 1 Silver, and 2 Bronze.
Spectacles 2 - Sapphire
Spectacles 2 - Ruby
Spectacles 2 - Family
