[ABOUT ME] // SYSTEM LOG
[ORIGIN.PROTOCOL]
forged in California // informed by immigrant heritage
built between coastlines, cultures, and code. guided by the idea that clarity is the highest form of emotion.
[INIT.VISUAL]
began behind the lens — ten years documenting stories where design, light, and intent converge. work featured in GQ; campaigns for PUMA, MVMT, KOMONO, and ZANEROBE.
+ crafted brand imagery with clarity, restraint, and emotion.
[INIT.VERBAL]
transformed narrative instinct into language systems for brands. copy designed to move like image.
[DEPLOY.SYSTEMS]
transitioned into tech at Snap Inc., shaping spectacles’ global identity through photography and content strategy.
as VP + Creative Director at Asteroid Video, built a brand ecosystem from zero: identity, ux, go-to-market, and launch film.
+ led integrated creative for PepsiCo, Foot Locker, Honda, and more — directing campaigns from pitch to production.
[CAPABILITIES]
Radical [Creative + Art Direction]
End-to-end [Brand Systems + Campaign Architecture]
Scaled [Production Architectures]
[UPGRADE.PATH]
ai-native across next-gen creative tools — Midjourney, ChatGPT, Higgsfield, and Seeddream — integrating them into modern creative workflows.
[ADAPTABILITY]
designs modular visual + verbal systems that calibrate to any brand voice — translating personal code into client‑specific clarity across culture, tech, fashion and corporate sectors.
[EXECUTE]
brands to materialize identities that resonate, disrupt, and convert. translating culture into systems — emotion into design — clarity into momentum.
STATUS: READY ■
[CONTACT.PROTOCOL]
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Thank you!