In the 'Threaded' campaign for Foot Locker, I served as both the creative director and photographer, focusing on the convergence of Black culture in fashion and sneaker culture. My role involved developing the core concept and ensuring it came to life authentically, while also reflecting the campaign's message of diversity and innovation. Utilizing studio settings to create impactful imagery, our goal was to ensure each content piece authentically represented our 5 selected designers' stories, and that these stories resonated with our audience. This campaign was a blend of creative vision and photography/videography skills, highlighting my ability to conceptualize and visually capture a campaign from start to finish. 'Threaded' - a celebration of culture and creative collaboration.
Usage: Social, Web
Responsibilities: Creative Direction, Brand Strategy, Photography/Videography
FOR THE FANS
FUTURE IS COLOR
FUTURE IS COLOR
FUTURE IS COLOR
FOOTLOCKER
GRATITUDE CHICAGO
GRATITUDE CHICAGO
GRATITUDE CHICAGO
LAMBO KEEM
HELLA BAY
